by Erin Peitso on September 20th, 2017
Recently I wrote another blog about developing a mobile strategy to reach your audience. Once you’ve created that strategy, now it’s time to come up with engaging and appropriate content to target those mobile channels. Determining how to reach your audience on mobile can be daunting enough, but there are also other things to keep in mind when figuring out what content to use. Here are three key areas to keep in mind. Think about your mobile voice. Mobile is a more direct link to...
by Allyson Wright on September 15th, 2017
According to a recent report, by 2021 chief marketing officers (CMOs) will spend nearly $119 billion on search marketing, display advertising, online...
by Rachael Brice on September 14th, 2017
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw Since the beginning of...
by Allyson Wright on September 8th, 2017
Courtney Edwards and Natalie Joslin co-wrote this blog. Since the first press release was distributed and picked up by The New York Times in 1906,...
by Jessica Beard on September 5th, 2017
When you first think about the term artificial intelligence (AI), your mind might automatically think of robots replacing humans and movies like...
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