by Dodge Communications (not verified) on May 26th, 2016
At Dodge, we emphasize the value of repurposing content. The “create once, publish everywhere” (COPE) approach is an effective method to...
by Dodge Communications on April 13th, 2016
A recent report from HubSpot cited that 54 percent more leads are generated by inbound marketing tactics than traditional paid marketing and twice...
by Dodge Communications (not verified) on March 3rd, 2016
The anatomy of a marketing email is a lot more complicated than it seems. In the B2B space, companies are using email marketing as a tool to connect...
by Dodge Communications (not verified) on February 19th, 2016
Marketing automation tools do a really great job of tracking your company’s leads’ activities in the background and summarizing all their...
by Ashlea Cartee on January 21st, 2016
Now that you are up and running with marketing automation, it’s time to take the next step to transform the way you do business. Wouldn’t...