by Michelle Morris on August 1st, 2017
We’ve all heard the quality vs. quantity content spiel: It often doesn’t pay off to develop, post and share constantly if it’s not...
by Michelle Morris on January 27th, 2017
As healthcare-focused marketers, communication or PR professionals, we understand that patients are becoming consumers – participating more in...
by Dodge Communications (not verified) on December 2nd, 2016
The benefits of sound content marketing planning and execution is well documented. B2B companies spend an extraordinary amount of time and money...
by Dodge Communications (not verified) on August 22nd, 2016
Sales and marketing alignment is a challenge that continues to plague organizations across all industries, and, while powerful tools like marketing...
by Dodge Communications (not verified) on August 11th, 2016
Getting started with a new marketing automation platform and its strategy can be daunting. The key to building your confidence while gaining a better...