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A best practices blog for
B2B healthcare communicators
The role of healthcare PR agencies
on January 15th, 2018
From pharmaceutical and medical device companies to hospitals and health plans, healthcare remains one of the hottest, fastest-growing industries to...
Podcast: Reputation management is your most valuable asset: How to manage it day-to-day, not just in a crisis
on December 1st, 2017
Crisis communications and reputation management often go hand in hand: A crisis occurs and the reputation of the company has to be built back to what...
The Three R’s of Influencer Relations
on October 20th, 2017
For leading brands, it’s important that customers perceive their organization as credible, trustworthy partners. As “fake news” and...
PR Reimagined: Telling your story in new ways
on September 8th, 2017
Courtney Edwards and Natalie Joslin co-wrote this blog. Since the first press release was distributed and picked up by The New York Times in 1906,...
Measuring the success of PR engagement
on August 24th, 2017
Raise your hand if you read reviews of an item before you purchase it? I’m guessing your hand is raised. In fact, 92 percent of consumers read...
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