Word of the Week: Compete
Compete – With the ever-increasing amount of blogs and other online news sources, blogger relations has become just as important for PR professionals as traditional media relations. In addition to knowing the best methods for interacting with bloggers, which includes anything from proper contact and follow-up procedures to how to tailor your pitch to suit a blogger, it is just as important to know that the blog you are pitching is influential. One free and easy tool for this is Compete. Compete allows users to obtain a snapshot of a Web site or blog’s visitor statistics on a monthly basis. You can look at one site or compare numbers for up to five different sites. By upgrading to a paid account, users can also see more advanced analytics for the site, such as daily traffic, page views, demographics and referral sites.