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A best practices blog for
B2B healthcare communicators
The Three R’s of Influencer Relations
on October 20th, 2017
For leading brands, it’s important that customers perceive their organization as credible, trustworthy partners. As “fake news” and public distrust...
Content: Straddling the fence between B2B and B2C
on October 2nd, 2017
We’ve all heard the old quote, “content is king” in the marketing world. Sure, that saying is a bit trite, but as healthcare is becoming more value-...
Post-Tradeshow Tips: Marketing Shouldn't End with the Event
on September 27th, 2017
The big tradeshow event has come and gone and your exhibit is safely packed up and off to its next destination. Everyone has headed home and you're...
Engage your mobile audience with taunting content
on September 20th, 2017
Recently I wrote another blog about developing a mobile strategy to reach your audience. Once you’ve created that strategy, now it’s time to come up...
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