To introduce the awards program, a unique theme was developed to pique interest among the target audience. Dodge created the idea of “The Biggest Gainer” as a play on the popular television show the “The Biggest Loser” and created a variety of items to educate clients about the purpose and the benefits of participation.
A landing page, created to give applicants details about the award, incorporated the “The Biggest Gainer” theme and Navicure brand. This page contained all documents applicants would need to complete the application and information about the awards program.
Dodge Communications assisted with every aspect of the inaugural awards program including the criteria to judge applicants, the development of the application, the description and categories for the award as well as the incentive program to insight participation.