Brother OmniJoin selects Dodge as strategic communications partner

Brother OmniJoin selects Dodge as strategic communications partner

ATLANTA— June 28, 2016— Dodge Communications, an integrated agency for healthcare’s innovative companies, today announced its role as a strategic integrated communications partner for OmniJoin®, the web and video conferencing division of Brother International Corporation, to further strengthen its brand awareness in the healthcare industry and establish the company as a trusted partner for secure, patient-centered telehealth and physician-to-physician communication.

Health reform is driving an increased focus on improving patient access to care while also lowering healthcare costs. Through secure web and video conferencing, OmniJoin helps address a range of challenges affecting the U.S. healthcare system, including this growing demand for flexible, highly-accessible care. The solution enables healthcare organizations to deliver personal, quality care to patients via a comfortable, easy-to-access service, in addition to promoting enhanced collaboration between clinicians. OmniJoin was designed with security features to help providers guard patients’ protected health information (PHI) and remain HIPAA compliant.

“We have been very impressed with Dodge’s extensive healthcare industry knowledge, professionalism and strategic approach. The content they have developed demonstrates a deep understanding of our business drivers and key industry pain points,” said Gary Sibley, vice president of sales and marketing at OmniJoin. “As we continue to grow within the telehealth space, we’re confident Dodge is the right strategic partner to elevate the conversation surrounding our solution and increase brand awareness among healthcare providers.”

Through the partnership, Dodge is executing a strategic integrated communications program that leverages public relations and marketing initiatives, to expand brand awareness within the healthcare and telehealth markets. To date, Dodge has supported the development of strategic messaging as well as media relations, social media activities, advertising and marketing collateral development, strengthening OmniJoin’s visibility and credibility among target audiences.

“To meet patients’ growing need for on-demand care as a result of rising healthcare consumerism, providers are looking for convenient, patient-centered and secure solutions to extend care access,” said Elisabeth Deckon, senior vice president of Dodge Communications. “With this in mind, telehealth solutions like OmniJoin are continuing to gain in popularity. We look forward to working alongside Brother to cultivate its own growth in the market by increasing exposure and promoting thought leadership, making OmniJoin the top choice for providers in need of a telehealth solution.”

About Dodge Communications
Dodge Communications is a leading integrated communications agency focused solely on the healthcare sector. More than 250 healthcare companies have accelerated their growth through the agency’s PR, marketing and digital services. Dodge strengthens brand awareness, enhances thought leadership and drives sales through strategic, integrated campaigns that are tied to key business objectives. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.

About Brother
Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, NJ, was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more information you can visit the website at www.brother-usa.com.

Contact
Rachel Butler, Senior Marketing Manager
770-576-2578
rbutler@dodgecommunications.com