Dodge demonstrates creative intelligence, taking home four awards

Dodge demonstrates creative intelligence, taking home four awards

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Ashlea Cartee, Associate Marketing Manager
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Dodge recognized by the 34th annual Healthcare Advertising Awards and Communicator Awards for impactful client work

ATLANTA, GA. July 12, 2017 - Dodge Communications, an Atlanta-based, integrated communications agency serving the healthcare, financial services and life sciences industries, recently received numerous industry awards, including the Healthcare Advertising Awards and the Communicator Awards.

Healthcare Marketing Report announced the winner of its annual advertising competition “The Healthcare Advertising Awards,” with Dodge’s client work receiving honors in two awards. The oldest and largest healthcare advertising awards competition in the nation, Healthcare Marketing Report selects winners from 4,000 entries based on execution, creativity, quality, consumer appeal and “breakthrough advertising content”.

Dodge received silver award recognition for its advertising campaign on behalf of Omnicell, end-to-end medication and supply management solutions across the care continuum. The Omnicell “Inspired by Care” theme debuted the company’s refreshed brand after critical acquisitions in an effort to elevate and differentiate its offerings in a crowded market. The global campaign centered on humanizing the healthcare benefits Omnicell provides contrasted against the company’s technological innovations.

In the same competition, Dodge won a bronze award for client ReedGroup’s MDGuidelines product collateral, which was designed for the leading health and productivity company, ReedGroup. To support its business initiatives in the healthcare and accountable care organization markets, Dodge created a brochure and pocket folder aligning with MDGuidelines’ new theme, “The Measure of Health.”

“At Dodge, success is when we find and harness each client’s story and differentiated market viewpoints to help them rise above competitors and succinctly communicate their value,” said Chowning Johnson, executive vice president, account management at Dodge Communications. “Each of these awards acknowledges our employees’ strategic thinking and creativity paired with great client partnerships to reach this goal.”

The Communicator Awards, honoring excellence in marketing and communications, also tapped Dodge for its Award of Distinction. Highlighting the logo created on behalf of AccessOne, a leading provider of patient payment options designed to help patients manage their healthcare costs, the company sought Dodge’s expertise to modernize and elevate the company from a regional to national market presence. The logo represented one critical step in an overall branding and positioning strategy. The Omnicell “Inspired by Care” advertising campaign also received an Award of Distinction. The Communicator Awards receives more than 6,000 entries from companies and agencies of all sizes, honoring work that transcends innovation and craft-work for a lasting impression.

About Dodge Communications
Dodge Communications is a leading full service strategic PR and marketing agency. Our agency has been a trusted partner to nearly 300 companies in the healthcare, financial services and life sciences industries. Made up of a team of 50 employees, we are experts at developing and executing tightly integrated campaigns in highly regulated, rapidly changing markets. Dodge helps clients of all sizes develop effective strategies and touchpoints to raise brand awareness, establish trusted relationships and bring about desired actions. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.